Global cryptocurrency exchange KuCoin, founded in China in 2017 and grown alongside the digital asset industry over the past nine years with 45M registered users and the focus on building more accessible and trusted pathways into digital finance, started in 2026 a multi-year collaboration with Tomorrowland that connects innovation with real-world culture, becoming the Official Exclusive Crypto Exchange and Crypto Payments Partner for Tomorrowland Winter and Tomorrowland Belgium (2026–2028), supporting festival experiences designed to bring its global community together on-site while reinforcing a shared vision of trust, creativity, and cross-border connection.
Key activations included the hosting of Celestia stage over the two weekends, official livestreams of the Mainstage and Freedom Stage directly integrated into the KuCoin app. roaming KuCoin Guardians, interactive Web3 experiences, and a waitlist for the Tomorrowland Visa KuCard powered by KuCoin EU.
In addition, PROOF: Tomorrowland Edition initiative from May 4 to May 31, 2026 offered a total reward pool of up to 500,000 USDT and access to Tomorrowland Belgium 2026.
On the second weekend of Tomorrowland Belgium 2026, KuCoin celebrated its 9th anniversary together with global partners and community members—while also spotlighting how far the digital asset industry has come over the last nine years. The 9-year milestone sat within KuCoin’s wider “Beyond the Signal” campaign—an initiative framed around looking past short-term market noise and focusing instead on the trust, innovation, and infrastructure that support long-term industry growth.
During Weekend 2, KuCoin brought this to life through the “On Cloud 9 Skybox Experience,” hosting partners and selected community representatives to mark nine years of shared progress and to recognize the broader evolution of the sector and we got invited there on Friday July 24th, for the official celebration of the 9th anniversary!
The anniversary became part of two standout weekends at Celestia Stage by KuCoin, which introduced a completely fresh artist roster and unveiled the next step in its updated visual identity: a butterfly-inspired structure now emerging in KuCoin’s signature green. Overall, the anniversary story, Tomorrowland’s creative momentum, and Celestia’s themes of trust, discovery, and transformation came together in one cohesive narrative. Celestia Stage delivered an entirely new line-up designed to match the festival’s international energy and genre diversity. The program featured many international artists over the two weekends.
Weekend 1 with Bennett, Yves V, Will Sparks, Matisse & Sadko, Dimitri Vangelis & Wyman, Sebsky, Diego Miranda, Helsloot and many more;
Weekend 2 with Mark Knight, Mr. Belt & Wezol, Belters Only, Bingo Players with Iceman, Dada Life, Sander van Doorn, Gregor Salto, Chocolate Puma, Swanky Tunes, AAT, Saar Kuus, Ruze b2b Ranger Trucco, Dannic b2b Dyro and the Italian talent HU—moving from house-driven grooves to progressive and high-impact electronic moments. The Weekend 2 curation expanded the stage’s identity as a destination for both established headliners and crowd-moving, high-energy performances, giving festivalgoers a distinct “second chapter” compared to Weekend 1. The line-up also reinforced Celestia’s positioning as a stage built around momentum and discovery—where different electronic sub-genres can coexist while keeping a consistent, celebratory peak-time feel.
https://www.youtube.com/shorts/FlrdNpNLLbw
The stage’s butterfly form—initially defined by a transparent roof and minimal KuCoin-green accents—continued its transformation as emerald tones spread across its translucent wings, creating brighter patterns while keeping the structure light, open, and luminous. Shaped by the music, the crowd energy, and the connections formed across both weekends, the visual evolution became a symbol of growth and possibility—mirroring KuCoin’s nine-year journey and the industry’s shift from an early, trading-centric technology into more mature infrastructure increasingly linked to finance, culture, and everyday life.
Celestia also represents the shared mindset between KuCoin and Tomorrowland: the belief that imagination, technology, and community can connect people across borders. Tomorrowland invites audiences into new worlds through music and storytelling, while KuCoin aims to make digital finance more accessible, trusted, and human—bringing innovation closer to real-world use cases and experiences.
As Tomorrowland’s Official Exclusive Crypto Exchange and Crypto Payments Partner for Tomorrowland Winter and Tomorrowland Belgium for 2026–2028, KuCoin will keep working alongside Tomorrowland to build meaningful IRL touchpoints—designed to strengthen community, elevate festival experiences, and explore how crypto can integrate into culture in a practical, user-friendly way. The partnership’s message stays consistent: lasting change is built on trust, powered by innovation, and carried forward by global communities.
Thanks WePlugGoodMusic and KuCoin for the amazing experience (and the gadgets) and congrats for the partnership!
About KuCoin:
Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 45 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.
30y passionate guy about music, social media, digital marketing and infographics!
I founded youBEAT in 2012 as manifesto of my passion for electronic music, with the aim of promoting artists and events.
Graduated in Media Languages at UCSC in Milan (Università Cattolica del Sacro Cuore) with a thesis on the revolution of daily life with the streaming in entertainment and information.
Everyday more passionate and keen about data, tools and music insights and their connection in this everyday faster social connected world.
From 2017-2023 A&R, Marketing and International Manager at EGO Music (www.egomusic.net).
In 2024 I founded MAVIL, my artists&labels mgmt and promotion solo company!