In a market, that of social media, where music has become an essential element for all those who work as content creators, we notice the increasingly massive presence of platforms for marketing and music distribution. The most recent is definitely SoundOn, designed by TikTok to promote new and unknown artists, helping them develop their careers. The popular Chinese social network has made record and editorial deals, also working with important names and established co-authors in order to offer an excellent service.

Ole Obermann, Global Head of Music at TikTok, said, “New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry”.

Now let’s see more specifically what the possibilities are provided by SoundOn to an emerging artist:

  1. the music produced is uploaded directly to TIkTok or to Resso (affiliated streaming platform), thus reaching a global audience. The artist begins to earn when his tracks are used, collecting 100% of the copyright.
  2. The artist begins to earn when his tracks are used, collecting 100% of the copyright on a monthly basis in the first year and 90% in subsequent years, always maintaining full ownership of the song and without having to pay any administrative costs.
  3. The platform provides promotional and support tools such as audience and fan information and development thanks to advanced dashboards, advice and assistance provided by a dedicated team of SoundOn artists, and promotional support through marketing and content creators on TikTok.
  4. SoundOn can also distribute on other music platforms such as Spotify, Apple Music and Instagram. It means that TikTok is a full-fledged music distributor that helps artists build audience on other streaming services.

SoundOn is available in the US, UK, Brazil and Indonesia with more and more artists using this platform. The first to test it were Abby Roberts and Chloe Adams in the UK, Games We Play and Muni Long in the US.

Drawing on her experience, singer-songwriter Muni Long said, “SoundOn has created a space where anybody can be exactly who they want to be. No matter your background, your upbringing, your race, your creed, your age, you can enter the place and claim your space. I’ve done that already and I plan to keep doing it over and over again. I’m grateful for the opportunity to be myself in front of the world through TIkTok”.

British artist Abby Roberts, on SoundOn and TikTok said, “I’m at the start of my music journey and am so excited about what’s still to come! I’ve worked with the team at TikTok through my whole career and they’ve always been so supportive of me, so I really valued the extra support and help I’ve got from SoundOn launching my music now as well. I’m loving sharing my music and creativity with my fans and hopefully reaching new ones too!”.

For anyone wishing to test SoundOn, you can sign up for free here: www.soundon.global

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