In the evocative setting of Fiera Milano, elrow presents for the first time in Italy Horroween Festival, the perfect Halloween party: 9 hours of non-stop entertainment, over 20,000 attendees expected and a line-up across 2 stages still to be revealed. On Saturday, 31 October 2026, elrow, the most iconic, colorful, and original party in the world, returns to Italy after the success of elrow Town at Campovolo in Reggio Emilia, and elrow XXL at Raffo Parco Gondar in Gallipoli, events that marked summer 2026.
Two stages designed to offer two moods, two musical styles, two visions brought together under elrow’s colorful, fascinating, magical umbrella. Sets, installations, and horror-themed decorations combined with the renowned elrow entertainment—featuring costumes, performance artists, and acrobats—will make Horroween the biggest Halloween party ever seen.
Hallucinarium
Much more than a simple stage, Hallucinarium is an immersive musical performance experience inspired by the mystical and psychedelic art of Alex Grey and Allyson Grey. A cosmic journey through the peaks and depths of human consciousness, brought to life by vibrant sculptural figures and hypnotic сценography. Colossal deities emerge from the DJ booth, transforming the space with their imposing presence. Get ready to be transported into a realm of wonder and awe, where every element tells a story and every vision is a new revelation. House, techno, tech-house and beyond are the musical mood of Hallucinarium.
240km/h
Label, artistic platform, party: 240kmh reflects the free and rebellious spirit of the most extreme techno and its founder Adrian Mills. An invitation to break the rules and experience music in an original way, without compromises or boundaries. Techno, hard techno and extreme sounds are the benchmark of 240kmh. Expect nothing less than a huge collective celebration for this unique and explosive collaboration.
Horroween and Roween’s Mansion
Horroween is the most frightening, macabre and chilling House of Terror ever seen in history. Victoria’s house lies between the library and the abandoned hospital of Rowbelan. The only way to reach it is to cross a dark tunnel of terror and run for your life through the pumpkin garden until you reach the enchanted forest of cobwebs and dead trees. And there, right in front of you and the family cemetery, you will find Roween’s Mansion. Horroween is a production by elrow and Parallel Group.
ABOUT
elrow is a world-famous party, with events on every continent, where people can dance and have fun in an immersive environment, with themed stages and shows that deliver unique, one-of-a-kind experiences, alongside some of the most iconic DJs on the planet and with hundreds of dancers, acrobats, jugglers, and high-impact entertainment.
Parallel Group is one of the leading players in event organization; it is active in artist management and booking through the Beatside agency, collaborating with some of the main protagonists of the international electronic music scene.
The event pre-sale will be live from 6:00 PM on Wednesday, 5 August for all users who have registered at the link: https://elrow.com/en/worldwide/2026-horroween-festival-milano
General sale will start on Thursday, 6 August at 6:00 PM!
