What a great chat at Sony Music Italy HQ with Norwegian pop group THE BAUSA from Bærum, consisting of Edvard Bræin Groth, Philip Bergenstjerna and Fredrik von Krogh!
The trio behind the viral hit “MAGNETIC” sits down for 6-questions about different topics:
Russetimes, debut in 2021, 1st hit “Turné” released in 2023, Scandi-house, creative roles, latest EP “Lose Myself / I Wanna” released on June 19th via Distortion, what really makes a song “magnetic” and more!
Watch “What’s more #Magnetic?” game ▶️
(linked to their global viral hit “Magnetic”; counting over 60M Spotify streams and 450M TikTok views in 4 months, Top 20 Airplay Italy, #2 Spotify Viral 50 Italy and #5 Viral 50 Global)
Follow THE BAUSA ⤵️
https://laylo.com/thebausa
🎟️ Tickets for Circolo Magnolia – 1 November 2026: https://www.ticketone.it/event/the-bausa-circolo-magnolia-21690766/
[Thanks ON – Out Now for the opportunity and The Bausa for the availability!]
30y passionate guy about music, social media, digital marketing and infographics!
I founded youBEAT in 2012 as manifesto of my passion for electronic music, with the aim of promoting artists and events.
Graduated in Media Languages at UCSC in Milan (Università Cattolica del Sacro Cuore) with a thesis on the revolution of daily life with the streaming in entertainment and information.
Everyday more passionate and keen about data, tools and music insights and their connection in this everyday faster social connected world.
From 2017-2023 A&R, Marketing and International Manager at EGO Music (www.egomusic.net).
In 2024 I founded MAVIL, my artists&labels mgmt and promotion solo company!