[UNVRS], the world’s first-ever Hyperclub, slated to open in Ibiza in the summer of 2025. In a bold move destined to transform the global nightlife scene, The Night League has revealed its latest venture. This groundbreaking concept marks a significant leap forward from the creators behind the iconic Ushuaïa and Hï Ibiza venues, blending high-end luxury with the scale and spectacle of arena events.

But what truly captured global attention was the creative announcement behind [UNVRS]. In a stunt that set social media ablaze, a mysterious UFO sighting above Ibiza’s Es Vedrá sparked widespread intrigue, racking up headlines and even prompting an official investigation. The truth? It was all part of a masterfully orchestrated campaign by The Night League’s visionary CEO, Yann Pissenem. And the big reveal came with none other than Hollywood superstar Will Smith.

Will Smith Cracks the Case

The viral stunt culminated in a dramatic video in which Will Smith, currently spending time in Ibiza working on new music, uncovers the real identity behind the UFO—a high-tech drone flown from the roof of the new venue by Pissenem himself. With over 52 million views, the reveal video sent shockwaves through the entertainment world. Will Smith, who recently dropped two new tracks inspired by Ibiza’s vibrant dance culture, quickly embraced the project and featured in a series of follow-up videos that kept the buzz alive.

Notably, the campaign gained even more traction as international celebrities like David Guetta, Maya Jama, and artist Alec Monopoly joined the conversation, sharing the video with their millions of followers and adding to the hype surrounding [UNVRS].

[UNVRS]

A Vision Beyond the Ordinary: Introducing the Hyperclub Concept

Described as “out of this world” by Yann Pissenem, [UNVRS] aims to redefine the boundaries of nightlife by merging the high-end service, luxury, and attention to detail of a nightclub with the grand scale and ambitious production of a live arena event. This fusion of worlds will be brought to life with next-level visuals and experiences courtesy of High Scream founder, Romain Pissenem, ensuring a sensory journey unlike anything seen before in entertainment.

“This campaign has been truly out of this world,” Pissenem shared. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible, and having the chance to work with an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we’re beyond excited to welcome everyone to our new universe in 2025.”

The Next Evolution of Ibiza’s Nightlife

The announcement of [UNVRS] positions The Night League once again at the forefront of entertainment innovation. Following the success of Ushuaïa and Hï Ibiza—venues that consistently rank among the world’s best—the launch of [UNVRS] will take Ibiza’s nightlife to unprecedented heights, solidifying the island as the ultimate destination for next-generation entertainment.

As Yann Pissenem continues to push the limits of creativity and immersive experiences, [UNVRS] is set to draw massive crowds and redefine how the world views nightlife. In an industry where trends come and go, this Hyperclub is poised to set a new standard that others will strive to emulate.

Stay tuned as the journey to 2025 unfolds—where the boundaries between reality and imagination will blur, and nightlife will enter a whole new universe.

[UNVRS]

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