Last updated: 17 September 2025
1. DATA CONTROLLER
MAVIL DI VILLA MATTEO
Brand: YOUBEAT Editorial Network
Address: Via Puglie 6, Cesano Maderno (MB), 20811, Italy
Email: admin@mavil.it
VAT: 13361050969
2. DATA COLLECTED AND PURPOSES
A. YOUBEAT Editorial Network (MAVIL Brand)
Data Collected:
– Email for newsletter subscription (IT/EN)
– Navigation data (IP, browser, device, language preference)
– Multilingual social media interactions (likes, shares, comments)
– Contest/giveaway submissions (IT/EN)
– Language and geographic preferences
Purposes:
– Bilingual newsletter delivery (consent)
– IT/EN content performance analysis (legitimate interest)
– International contest management (contract)
– Content localization for audiences (legitimate interest)
– Multilingual user experience improvement (legitimate interest)
B. MAVIL Artist Management Services
Data Collected:
– Artist/label personal data (national and international)
– Multilingual promotional materials (IT/EN bio, photos, music)
– Contractual and financial data
– Campaign results Italy/Europe/USA
– Email communications in Italian and English
Purposes:
– International management services execution (contract)
– IT/EN blog/playlist pitching (legitimate interest)
– Multi-market campaign reporting (contract)
– Billing and accounting (legal obligation)
– Bilingual commercial communications (legitimate interest)
3. LEGAL BASIS (Art. 6 GDPR)
- Consent (a): IT/EN Newsletter, marketing cookies, social media advertising
- Contract (b): MAVIL services, contest terms, artist management agreements
- Legal obligation (c): Italian billing, tax compliance, fiscal reporting
- Legitimate interest (f): Multilingual analytics, security, international business development
4. DATA RETENTION
| Data Type | Retention Period | Notes |
|---|---|---|
| IT/EN Newsletter | Until consent withdrawal | Language segmentation |
| International contest data | 2 years from completion | EU/US regulatory compliance |
| MAVIL contracts | Contract duration + 10 years | Italian legislation |
| Tax data | 10 years | Italian Revenue Agency |
| Multilingual analytics | 26 months | Google Analytics standard |
5. DATA SHARING
Authorized International Partners:
- IT/EN Blog networks: For promo pitching (legitimate interest)
- International playlist curators: For placement services (contract)
- Social media platforms: Instagram, TikTok, Facebook, YouTube (consent)
- Payment processors: Stripe, PayPal for international transactions (contract)
- EU/US Event partners: For media partnerships (legitimate interest)
Service Providers:
- Google Workspace: Email and document management
- Stripe/PayPal: Payment processing
- Mailchimp: Newsletter management
- Dropbox: File storage and sharing
6. INTERNATIONAL TRANSFERS
Transfers to third countries with adequate safeguards:
– United States: Google, Meta, TikTok, Stripe (EU-US Data Privacy Framework)
– United Kingdom: Various providers (UK Adequacy Decision)
– Other countries: Only with Standard Contractual Clauses (SCCs)
7. YOUR RIGHTS
You have the right to:
– Access: Obtain a copy of your data in readable format
– Rectification: Correct inaccurate or incomplete data
– Erasure: “Right to be forgotten” when applicable
– Restriction: Block specific processing activities
– Portability: Transfer data to another controller
– Object: Opt-out from marketing/profiling
– Withdraw consent: For newsletter and marketing cookies
How to exercise rights: admin@mavil.it
We respond in Italian and English
8. DATA SECURITY
Technical and organizational measures:
– Data encryption in transit (SSL/TLS)
– Access control and 2FA authentication
– Regular backups and disaster recovery
– Staff training on data protection
9. DATA BREACH
In case of personal data breach:
– Notification to competent authority within 72h
– Communication to data subjects if high risk
– Internal breach register maintenance
10. MINORS
Our services are not intended for minors under 16. We do not knowingly collect data from minors without parental consent.
11. POLICY CHANGES
Significant updates will be communicated via email and/or website banner.
12. CONTACTS AND COMPLAINTS
- Data Controller: MAVIL DI VILLA MATTEO
- Privacy Email: admin@mavil.it
- Supervisory Authority: Italian Data Protection Authority (www.garanteprivacy.it)
- EU Complaints: Through your local competent authority
Effective date: [DATE]