COOKIE POLICY – ENGLISH
Last updated: 17 September 2025
1. WHAT ARE COOKIES
Cookies are small text files stored on your device when you visit YOUBEAT.it (brand of MAVIL DI VILLA MATTEO). We use them to improve your bilingual browsing experience, analyze international traffic, and personalize IT/EN content.
2. TYPES OF COOKIES USED
🔒 Essential Cookies (Always Active)
- Session cookies: User session management and language preferences
- Security cookies: Protection against CSRF attacks and bots
- Language preference: Storage of chosen language (IT/EN)
- Load balancing: International server traffic distribution
📊 Performance and Analytics Cookies (Consent Required)
- Google Analytics 4: IT/EN traffic analysis and user behavior by market
Duration: 26 months - Hotjar: Heatmaps and session recordings for bilingual UX optimization
Duration: 12 months - Google Search Console: IT/EN SEO performance monitoring
Duration: 18 months
🎯 Marketing Cookies (Consent Required)
- Google Ads: MAVIL campaign remarketing and international conversions
Duration: 12 months - Facebook Pixel: Social campaign targeting for IT/EN audiences
Duration: 12 months - Instagram Business: Bilingual post engagement tracking
Duration: 24 months - TikTok Pixel: Multilingual video content performance analysis
Duration: 13 months - LinkedIn Insight: B2B targeting for MAVIL services
Duration: 12 months
📱 Social Media Cookies (Consent Required)
- YouTube: Video player embed for musical content
Duration: Persistent - Spotify: YOUBEAT playlist widget integration
Duration: Session - SoundCloud: Audio player embed for demos/promos
Duration: Persistent - Instagram: Feed integration and social login
Duration: 24 months
3. PROCESSING PURPOSES
🎵 YOUBEAT Editorial Network (MAVIL Brand):
- Analysis of published IT/EN article performance
- Content optimization for international target audiences
- Bilingual social media post engagement tracking
- Multi-market promotional campaign effectiveness measurement
- Newsletter segmentation by language and geography
- Content A/B testing for different markets
🎤 MAVIL Artist Management Services:
- Italy/Europe/USA promo campaign performance monitoring
- International playlist pitching results analytics
- Management services conversion tracking
- Geographic market potential client retargeting
- Instagram/TikTok ADV campaign ROI analysis
- Lead generation for label placement services
4. LEGAL BASIS AND RETENTION
| Cookie Category | Legal Basis | Duration | Transfers |
|---|---|---|---|
| Essential cookies | Legitimate interest (Art. 6.1.f GDPR) | Session | EU only |
| Analytics cookies | Consent (Art. 6.1.a GDPR) | 26 months | USA (Google) |
| Marketing cookies | Consent (Art. 6.1.a GDPR) | 12-24 months | USA (Meta, Google, TikTok) |
| Social cookies | Consent (Art. 6.1.a GDPR) | Variable | USA/EU |
5. INTERNATIONAL TRANSFERS
Some cookies involve data transfers to non-EU countries:
🇺🇸 United States:
Google, Meta (Facebook/Instagram), TikTok, Stripe
Protection: EU-US Data Privacy Framework
🇬🇧 United Kingdom:
Hotjar, various service providers
Protection: UK Adequacy Decision
🌍 Other Countries:
Only with Standard Contractual Clauses (SCCs)
Protection: Standard contractual clauses
6. YOUR RIGHTS
Cookie Management:
- ✅ Modify preferences: Use cookie banner or browser settings
- 🔄 Withdraw consent: Always possible through cookie settings
- 🗑️ Delete cookies: Remove existing cookies from browser
- 📧 Request information: Contact admin@mavil.it
Cookie Settings:
[Manage Cookie Preferences Button]
7. THIRD-PARTY COOKIES – COMPLETE DETAILS
Google Services
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| ga, _ga* | Google Analytics tracking | 26 months | Analytics |
| _gid | Google Analytics session | 24 hours | Analytics |
| _gcl_au | Google Ads conversion | 90 days | Marketing |
Meta (Facebook/Instagram)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Facebook Pixel tracking | 90 days | Marketing |
| _fbc | Facebook click tracking | 90 days | Marketing |
TikTok
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ttp | TikTok Pixel tracking | 13 months | Marketing |
8. UPDATES AND CONTACTS
📅 Policy Updates:
This cookie policy is regularly updated to reflect regulatory and technological changes. We will notify you of significant modifications through a website banner.
📞 Privacy Contacts:
Data Controller: MAVIL DI VILLA MATTEO
Brand: YOUBEAT Editorial Network
Email: admin@mavil.it
Address: Via Puglie 6, Cesano Maderno (MB), 20811, Italy
We respond in Italian and English
9. BROWSER SETTINGS
How to disable cookies in major browsers:
Chrome:
Settings > Privacy and Security > Cookies and other site data
Firefox:
Settings > Privacy & Security > Cookies and Site Data
Safari:
Preferences > Privacy > Manage Website Data
Edge:
Settings > Cookies and site permissions > Cookies and site data
Note: Disabling essential cookies may affect website functionality.
10. COOKIE CONSENT MANAGEMENT
We use Cookiebot as our Consent Management Platform (CMP) to ensure GDPR compliance. You can:
– View all cookies used on our website
– Give or withdraw consent for specific cookie categories
– Access detailed information about each cookie
– Download your consent history
Your consent choices are stored for 12 months and can be modified at any time.
Effective date: [DATE]